The reBlogger tech stack

reBlogger has been under development for over 18 months now. There is nothing else like it out there and we’re confident that it’s maturing into a very useful corporate product.

The growth so far

There have been many hurdles along the way, for example having to write very robust code to handle the non-conforming RSS feeds out there and the different versions.

Once we had built this robust engine, we moved “up the stack” to build our publishing engine, which publishes in a proven search engine optimized format.

Once we had that, we needed an administration system that only needed the very minimal attention (fire once and forget). Then we built an installer that works through ftp – making it the easiest possible.

After that it was finally time to look at the social services and the user-interface components – which is where we are busy now.

Our tech stack

Our tech stack looks a bit like this:

tech_stack.JPG

Still to come are the following “higher up” features in the “social” layer:

  • Layout drag and drop gadgets (coming in the next version: 4.0!)
  • A smarter way to find the web feeds you’re looking for
  • More powerful reports showing relative activity of keywords
  • World-first social features
  • More targetted product differentiation with adapted functionality to suit your exact needs

Hosted application and partnership

We are keen to establish a hosted application, but to do that we’re looking for a partner who can provide the servers etc. If you’re interested please contact me markwilson at topxml.com

Steps to testing out a corporate reBlogger

5 simple steps to trying out your own reBlogger:

  1. Download the reBlogger 30 day trial zip. In the zip is a readme.txt that explains how to install it to your website via ftp
  2. Add up to 5 web feeds of any type for free
  3. Add your search terms to look for; and the keyword/headings to publish the content under
  4. Run “Get blog posts!” to collect the web feeds and filter them
  5. View the results

reBlogger is especially useful for the following situations:

  1. Finding banned words or pre-release information in corporate blogs
  2. Collecting the industry news on a daily basis
  3. Collecting competitor’s blog posts for research
  4. Raising alerts for keyword activity in the general blogger population

Enjoy!