This post is our company reply to my own post: Bubble 2.0 begins to deflate – 9 lessons
Here are some reasons why reBlogger will not deflate with Bubble 2.0, but instead we will increase and grow:
- We have more income than expenditure – we’re cash flow positive, without any investors (low risk approach)
- Metcalfe’s Law is still valid and this alone tells me that reBlogger is the right product, at the right time: Metcalfe’s original insight was that the value of a communications network grows (exponentially, as it turns out) as the number of users grow because as the network grows, as participation grows (via RSS) the need for management inside companies grows too… and we’re the only product that offers to resolve this problem for large companies
- The pricing is crucial – and our pricing is right. We have a free version, hobby, corporate and very large corporate versions.
- We have great features but we’re not afraid to remove many of them. Some say that a movie is not finished being edited until the “favorite/protected/darling” scenes have been cut. Just today we agreed to remove central features from the default install, to make it an easier learning curve for initial users.
- We have big dreams and a great vision, but we’re still focussing half our time on making what we have work better than before.
- We have made a strategic decision to align with Microsoft and they reach the cashed-up corporate market where companies still have money to spend long after the Bubble 2.0 has gone under
I think that we must simply ignore the carnage that is about to happen and keep our minds focussed on creating the best product to monitor corporate blogs. The best place to watch internal blogs, track competitor’s blogs and keep up with the industry news – right there in your cubicle using reBlogger.