We used to say the Slashdot effect didn't we? How times have changed.
Digg now rivals Slashdot as the most important nonsearch driver of links to technology sites, which is leading many tech publishers to consider two things: first, how they can get users to Digg their stories and, second, how they can add Digg-like functionality to their own sites.
Google trends shows how quickly DIGG has taken the effect out of Slashdot:
Del.icio.us is also a very popular social site and you've heard of mashups. What do you get if you combine DIGG + Del.icio.us + mashups?
When will the madness stop? 😀