Is Amazon a sleeping 2.0 giant?

Still from the amazing Steve Rubel – Amazon Launches Media Browser

Amazon's Your Media Library has the potential to become a killer social commerce application. If they simply allow users to optionally open their the tag metadata so it aggregates into a cloud, Amazon can help customers find others who share interests and build a mini social network of book, music and movie lovers. Keep an eye on Amazon. Something tells me this is just the beginning for them. They're a sleeping Web 2.0 giant.

Amazon are incredible. Really. When I think of Ajax I think about the Amazon Diamond Search. Sure it's an oldie, but it's a goodie.

Check out their stock graph: Amazon compared with the Down, Nasdaq and S&P.

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