Tips to watch out for while building a 2.0 software company

Some thoughts to remember while building the kickest-butt social/meme/news site:

  • Before requiring users insert their details, give them something when they first visit the site
  • After inserting their feeds, but before requiring they insert their keywords, show them their feeds (news reader style)
  • You're tempted to lay on the cool Ajax-goodies, but do you have the useful features and information they want?
  • There must be almost no learning curve to get started, any complexity must be hidden for the really adventurous users (only a small % of users)
  • Make sure you know where your sustainable revenue is coming from. Software sales? AdSense?
  • Make sure you prepare for the worst… success! How will you avoid needing a server farm before you have the revenue to pay for it?
  • Scalability. When the site doesn't scale, everyone loses. Consider using the Google limitation-invitation trick to avoid maxing out the system.
  • Make lists of things to do and tick them off as you do them. Have a clear goal beforehand of where you are going.
  • Design to support multiple languages
  • Email subscriptions
  • Have a stop-loss date by which you exit if your revenue hasn't begun coming in. Stick to it.

Do you have anything to add?

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